How To Move Past Cultural Elements Essay

There are two ways in which cultural elemental change must be supported. The first is in the manner of executive support. This is not merely â€Å"yessing† the voiced suggestions of staff. Rather, it is though the changed behavior of the executive that staff will change is well. This is termed as behavioral support. Executives must model the behavior that they want to see in their subordinates. They must also follow the rules that they expect their workers to adhere to until that rule has changed. Help the team members achieve goals that are not only important to the team, but important to the individual team members as well. â€Å"Use every possible communication tool to build commitment and support for the big goal, your organization’s values and the culture you want to create† ( (Heathfield). Leadership is not proven by making unrealistic promises or brutal tactics in order to impress or intimidate. It is proven when an executive means what he says and does what he says. The second way in which cultural elemental change must be supported is the training of the support team. The executive cannot merely expect to perform without ensuring that they have the proper training. A support team cannot be expected to support without a clear interpretation of what is expected and desired of them. Here it is useful to create a value and belief statement that the entire team subscribes to. Change the reward structure and redesign the operational structure to reflect the new organizational culture that is coming in. Bibliography Heathfield. (n. d. ). How to Walk Your Talk, leadership in Action. Retrieved August 09, 2010, from Ask. com: http://humanresources. about. com/cs/managementissues/a/walktalk. htm

Diversity: Individual Rights and Social Care Settings Essay

Diversity recognises, respect and people’s differences to have a say and to realise the full potential by promoting different cultures to all members of staff and students within a school. Within schools diversity is promoted from an early age because of mixed classes of boys and girls and children from different cultures. Children will learn from being in school that every body’s different but we treat them equally. An example of this is another religion could be in the criteria so the children learn about another religion other than theirs. While they learn about another religion they begin to respect it. Diversity is very important when relating to the health and social care settings depending on the care setting because people are taking care of other peoples needs and this shows the cares will show respect towards others difference which they might encounter in every day working life. Equality Equality is ensuring individuals or groups of individuals are treated fairly and equally. An example of this could be within a work place where an employer doesn’t employ a certain person because they are a different race, nationality, age or sex. Within a hospital the members of staff have different ranking orders depending on their job title, even though a surgeon has a higher ranking to a nurse it doesn’t mean they can treat them differently because their job titles. For example a surgeon might look down on the nurse because he/she is lower in the ranking table than them but everyone is equal and should be treated equally. In everyday life within a health and social care setting it is important for all members of staff working within them to ensure they treat everyone is treated fairly even if they are not the same as the other person next to them because everyone is different but should be treated with equal rights. Individual rights An individual right is a legal term referring to what one person’s principles do and what can be done to/for an individual. Within a residential care home there might be some people who cannot look after themselves and some that may not be able to talk. Just because they cannot communicate they still have their individual right to their basic needs and what they want to do. Even if the client has a medical problem they are still entitled to their ndividual rights unless they are not mentally capable to look after themselves. Individual rights are equally important to the health and social care settings when refereeing to the individual’s needs because the carers need to take into account the patients and clients individual needs and if they cannot do it for themselves the carers will and will also have to take into account the individual rights of that person when working with them on a daily basis in some cases.

Contracts forming Case Study Example | Topics and Well Written Essays - 1000 words

Contracts forming - Case Study Example X agrees to sell a particular horse to Y on expiry of 8 days.The horse was delivered on the trail for 8 days.However the particular horse died on the third day without any fault of either seller or buyer.The agreement becomes void . X agrees to sell 10 tonnes of potatoes to Y.X sowed sufficient land to grow morethan 10 potatoes.But any fault of X a disease attacked the crop and only about 8 tonnes of potatoes could be given. The agreement becomes void. In this case, the contracted good ie 5 cans of paint is already perished before it is passed to Mr.Brennen without the fault of either parties.So this case falls under sec 11 of SGA.Hence Mr.Brennen can not seek damages from Arkwreight. Sometimes it may happen that the employer or superior will be responsible for the acts of their subordinates or in broader sense the responsibility of the third party that had the right,abilityor duty to control the activates of the violator.ie, employers are vicariously liable for negligent acts of their employees in the course of the employment.But it is to be remembered that for an act to be considered within the course of the employm... Howell vs Coupland** X agrees to sell 10 tonnes of potatoes to Y.X sowed sufficient land to grow morethan 10 potatoes.But any fault of X a disease attacked the crop and only about 8 tonnes of potatoes could be given. The agreement becomes void.In this case, the contracted good ie 5 cans of paint is already perished before it is passed to Mr.Brennen without the fault of either parties.So this case falls under sec 11 of SGA.Hence Mr.Brennen can not seek damages from Arkwreight. B. whether Freda is entittiled to get damagesBefore proceeding to discuss whether Arkwreight is liable to pay off the damages to Freda, we will explore the concept of 'vicarious liability','negligence', and 'duty of care' under Tort Law. Sometimes it may happen that the employer or superior will be responsible for the acts of their subordinates or in broader sense the responsibility of the third party that had the right,abilityor duty to control the activates of the violator.ie, employers are vicariously liable for negligent acts of their employees in the course of the employment.But it is to be *Eplick vs Barness 15.11,Buisiness Law,Tulsian,P,C ** Howell vs Coupland 15.12,BuisinessLaw,Tulsian P.C -3- remembered that for an act to be considered within the course of the employment ,it must either be authorized or be so connected with an authorized act and that it can be considered a mode,of performing it.*** Whenever we discusss the vicarious liability of an

CEO of Continental Airlines - Larry Kellner Research Paper

CEO of Continental Airlines - Larry Kellner - Research Paper Example development with the airline from joining to becoming CEO in December 2004 with particular reference to management style of the US airline, particularly in a tough market. It is submitted at the outset that Kellner’s management style at Continental Airlines highlights the importance of implementing an efficient interrelationship between creativity at business operational level, employee relations and customer relationship management (CRM). Accordingly, in Section 2 I shall firstly present a summary of Kellner’s career charting his graduation from South Carolina University to an exemplary career in private equity. This will be followed by a discussion of his eventual move to Continental Airlines and role in the continued growth of Continental Airlines and air transportation. In Section 3, I shall evaluate Kellner’s role and management philosophy in running Continental Airlines and how this has benefited the company in tough market conditions including increasing competition, personnel management and burgeoning oil prices. Kellner’s career in private equity and as business strategist has been prolific and the Business Week (2009) Executive Profile highlights the Kellner’s achievements as graduate from South Carolina University and recipient of the distinguished alumni award in 1998 (www.investing.businessweek.com). After graduating in a Bachelor of Science and Business administration degree, Kellner worked for and became Executive Vice President and Chief financial Officer of the Koll Company followed by his appointment as Executive Vice President and Chief financial officer of American Savings Bank FA from November 1992 to May 1995 (www.investing.businessweek.com). Mr Kellner joined Continental Airlines in 1995 and became director in 2001, going onto replace Gordon Bethune as CEO in December 2004. Kellner recently announced his departure from Continental airlines; however his role at Continental has been heralded as being a prime example of successful

Is there wage rate discrimination in the government today Essay

Is there wage rate discrimination in the government today - Essay Example This draft paper seeks to create a general outline of the main paper that will establish if there is any wage rate discrimination in the Canadian government as well as make several recommendations as to how to best tackle the problem. In this section, the economic theories affecting wage rate discrimination will be critically analyzed and various assumptions that are made by these theories will also be established. Some of the economic theories of wage rate discrimination that will be analyzed include: The theory of Competitive Market: This economic theory predicts equal pay being paid to equally productive workers. This theory makes the assumption that the level of discrimination in a given labor market is measured by using the ratio of the majority wages to those of the minority wages in a labor market. This theory makes the assumed hypothesis that for different labor markets, the levels of discrimination are greater if the monopoly levels are also greater. It therefore follows that empirical investigations could possibly be conducted to help in the quantification of the relationship that exists between discrimination and competition. This could potentially aid in the estimation of the increase in the ratio of majority wages to minority wages as the competition in the given market is increased (Cain, 1984, p. 11-12). The Theory of Wage Determination: This theory is seen to specify the existence of a positive relationship between some of the assumed causes of worker productivity such as training and education in a given labor market and the wages received. Empirical studies on the prevalent relations between wage/productivity relations for the majority and minority groups have concentrated on attempting to discover the possible sources of wage discrimination that exist as well as the provision of cost/benefit information that can essentially be used in the

Federalist #10 and the Existence of Faction in Modern Government Term Paper

Federalist #10 and the Existence of Faction in Modern Government - Term Paper Example I am going to show the despite the publication of Federalist #10 and consistent American media attention to the downsides of factions taking a position contrary to the interests of the American majority, Americans continue to vote in elections against their interests, specifically lower and middle class Americans voting for Republican candidates in recent elections. Although a large republic has been established, political factions such as the Tea Party still exist and substantially influence government. Federalist paper and media downsides on faction have not yielded much fruit. Americans have continued to form factions, which they feel address their interest. This observation leads to an in depth analysis of Federalist paper. In the federalist paper, the author identified two methods, which would solve social inclination towards formation of faction in the society. It argued that one method of dealing with these groups in the society is to stump their causes. The second method that the author mentioned is to control the effects created in the society by this factions. The author of Federalist paper proposed two methods of eliminating factions or emergence of factions in the society. The first proposal argues that by eliminating liberty, which provides room for the formation of factions, the society may fail to form factions1. The second proposal claims that when every citizen gets the opportunity to present their opinions and interests, they would not be able to form factions. Apparently, the second proposal seems to use democratic means of solving a problem, which seems to surface every time. On the other hand, historians and critics have argued that the first proposal has worst implication than the formation of factions. Human diversity is not a factor that any person can eliminate2. However, the society can develop better ways of dealing with diversified views. It is arguable that liberty of the society is not a privilege

Solid modeling Research Paper Example | Topics and Well Written Essays - 2250 words

Solid modeling - Research Paper Example The invention of the technique of solid modeling gives room for the mechanization of many complicated engineering calculations that are performed in the design process. The historical progress of solid modeling is seen in the perspective of the entire history of computer-aided design. The major milestone of this progress was the development of the system of research known as BUILD, and the commercial supplement of the system, known as Romulus (Siu and Tan 41) This system influenced the development of ACIS, Parasolid, and later solid modeling system. One of the very first developers of computer aided design ASCON, started the internal improvement of its individual solid modeler back in 1990’s (Siu and Tan 42). In 2012, the scientific division of the ASCON turned into a separate corporation and was called C3D labs (Siu and Tan 42). It was given the duty of creating the C3D modeling system as a separate product. Other significant contributions originated from Mà ¤ntylà ¤, particularly his GWB, as well as from GPM project that brought about hybrid modeling systems in the early 1980’s (Siu and Tan 43). It was during this time that the pr ogramming concept of solid modeling known as PLaSM was invented at Rome University. The discovery of 3D CAD/CAM, however, is attributed to Pierre Bezier, a French engineer (Siu and Tan 44). In the period between 1967 and 1968, he came up with UNISURF after his mathematical study about surfaces. This invention was meant to ease the process of designing tools and parts of the automotive engineering. Later, UNISURF developed into the working foundation for the subsequent generation of computer-aided design software. Another influential happening in the development of solid modeling was the establishment of Manufacturing and Consulting Services in 1971 (Li et al. 23). Dr. Hanratty founded this MCS. As computers progressively became more affordable, there has been a gradual expansion of the application areas. The development of

Employee relations and engagement Assignment Example | Topics and Well Written Essays - 1750 words

Employee relations and engagement - Assignment Example stly, the LOU/IS (Leisure Operatives Union for the Industrial Services) demanded several policies and strategies for the welfare of the employees involved in the amusement industry. Then we inquired the organisational management in order to gain the insight on existing situation and effects of the collective change (Bates and Weighart, 2014). We took a 5 minute break before the Cowells management responded in the negotiation process. Cowells management provided with their own set of proposals that will aid them in increasing their employee engagement and negotiation strategies. Then Leisure Operatives Union for the Industrial Services enquired their queries to the organisational members. The negotiation process included a break of 5 minutes. Finally, the collective bargaining process among the two parties Cowells and Leisure Operatives Union for the Industrial Services will be continued until suspension. Moreover, total three recesses were offered to the parties during the negotiation meeting. I observed that the group working continued till any sort of further collective bargaining or negotiation process (Crump, 2011). On the contrary, I observed that no such bargaining or consultation communications are observed among the two sides. I have observed that second week meeting reached to the agreement. Mainly, our negotiation process will be aimed to increase the efficiency of employee engagement and employee relation policies in the Cowells amusement firm. Cowells provides amusement service in the Northern segment with the help of the M25. Natural attractions of the surroundings are increasing competition for the Cowells (Berens, 2013). We conducted the negotiation or collective bargaining process in order to maintain smooth transition. Our negotiation process included certain consideration for the virtual authenticity and knowledge and skill development in maintaining talent base of the firm. In addition, I observed that the Cowells have higher capital liability

Community of practic Literature review Example | Topics and Well Written Essays - 250 words

Community of practic - Literature review Example The researcher found that learners create a safe interaction space by working in a community that shares and co-constructs some common understandings. The aim of this research was to find and analyze the factors that enables or hinders the participation of people in the Foundations of Communities pf Practice workshop. To explore the experiences of the participants, the researcher used semi-structured interviews, questionnaires, and posting data methods. Through the research, the researcher found that connectivity, emotions, technology, learning tensions, and understanding of norms are the five key factors that make participants join or ignore the program. The findings make it essential for the tutors to assess technical expertise of learners, identify and assess their emotional responses, formulate effective induction processes, and ensure that learners are fully aware of the community’s norms and values. Guldberg, K & Pilkington, R 2006, ‘A community of practice approach to the development of non-traditional learners through networked learning’, Journal of Computer Assisted Learning, vol. 19, pp.

South African Foreign Policy in the 1930's Essay

South African Foreign Policy in the 1930's - Essay Example The links between the Afrikaans and the German people extended through time and had been present since the first European settlements were made in South Africa. J.F.J. van Rensburg, who later became the Kommandant Generaal of the Ossewa Brandwag, wrote in his autobiography that he carefully, meticulously and gratefully learnt the German language since it was the language of a kindred people. Oswald Pirow, the Minister for Justice and later Defence Minister was a self confessed Germanophile. He visited Europe on several occasions, and made it a point to pay his respects to German and pro-German Leaders like Hitler, Goering, Mussolini, and Franco (Bunting, 1964). Mussolini himself employed racial discrimination as a factor in the foreign policies and government of his country much like South Africa (Robertson, 1998). Considering the example set by her father, Pirow’s daughter must have done her father proud when in 1939 she arrived in England and gave an interview on her way to a German Women’s camp while talking to a representative of the Daily Express to whom she said that even though she had never been to Germany, it felt like home. Her grandparents on both sides were German and her father spent his boyhood in Germany. This idea of taking Germany as home was present in many of the Afrikaner people of German descent since there was a natural affinity between them and the Germans (Bunting, 1964). It can hardly be expected that such sentiments could give the British much confidence in South African support at the eve of war.

Interview with a Record Store Owner Essay Example for Free

Interview with a Record Store Owner Essay On a less then pleasant day the weather was cold and rainy so before I left the safety of my car I turned my collar up to face the cold and made a bee line to the store so fast it would put Usain Bolt to shame. When I walked in the store I was greeted by the smell of coffee and sound of The Rolling Stones song Monkey Man playing over the store speakers with the owner of the store john singing along to the song and throwing his arms up like a monkey. As soon as you walk into the store your face to face with a giant rack of used DVDs ranging from Driving Miss Daisy to the Texas Chainsaw Massacre the store itself is not very big on the left side of the store is a shelf contain records from Abba to Rob Zombie on the right side is a shelf holding the cds. I was immediately welcomed by john who sitting down in behind his cash register with a sign on it that read â€Å"No Personal Check† behind him was a giant poster of Frank Zappa which seemed like one of his most prized positions john had. John had on a tie dyed rolling stones shirt john had looked tried and he seemed to be discomfort later I found out he looked that way due to having MS. Before john and I stared talking I asked if we could take a walk around the store john told me that he is not able to â€Å"move very well because I have Multiple sclerosis† so he called for his employee Jack to walk with me and directed Jack to answer questions I have. Jack was tall and in his early 20s ,jack and I walked around the store looking at vinyl they had they had seemed to have every record you could ask for and if they didn’t have it they could order it for you . I asked jack to explain the process of how they value the used records that come in the shop jack pulled a random of the shelf and proceeded to go over the check list â€Å"first we look at the condition of the album sleeve any bends or damage to it second we look for the labeling mono, monophonic, monaural, stereo or stereophonic on the sleeve and record label, which identifies the recording process and helps us determine the value and finally we Evaluate the condition of the record by looking for any obvious damage to the vinyl. Jack holds the record up to the light on a slight tilt Look for scratches, record edge nicks or damage to the paper label† we have music here for everyone’s price range after that I thanked jack and retuned to talk to john. When I came back to talk to john he had offered me a cup of coffee I accepted and went on to ask john how long has the store been open john told me that â€Å"I am the fifth owner of Rainbow Records; it first started out in Park Ridge in the mid-1970s. Then the store was moved to Palatine in 1993 by the fourth owner, who offered me the opportunity to buy the store from him in 1997 I then eventually moved the store to here†. I asked john what was the first record he had ever purchased john though for a minute and said â€Å"Surfin Safari by The Beach Boys when I was 9-years-old† I ask john why do you think vinyl sales are going up while CD sales are falling â€Å"There is nothing like vinyl It has a totally different sound than CDs or that MP3 stuff. I’m sorry, but you don’t listen to music on a phone and really get to appreciate it.† I said to john it looks like your store buys all types of records and CDs is there any type of music you won’t buy? â€Å"Classical no one asks for it so I don’t want it besides this is a rock and roll store† John what do you think about kids that have never heard a record on vinyl? They are really missing out Vinyl has a great in-depth sound to it,† he says. â€Å"There is an art to what I call albums and what everybody called albums back in the day. From the cover, which is a piece of art in itself, to listening to, and appreciating the way songs are arranged from side to side, you don’t get that with any other music format.† Looking around the store and seeing I was the only person in there besides jack maybe because of the weather but maybe because the store isn’t doing so well I asked john what got him into the record business â€Å"If you think about how much money you’re going to make, that’s a mistake. You’re not going to get rich doing this. What you’re doing is sharing your love of music with other people,† after john told me that a smile came across both of are faces. Before I had left the shop I walked around the store and picked up three records I think john would approve of the first one I got was The Rolling Stones Let It Bleed, Second album I grabbed was Surfin Safari by The Beach Boys and the third one was Frank Zappa Over-Nite Sensation. When I went up to john for the last time he could not help but to laugh as he rang them up as he handed me the bright yellow bag he said â€Å"enjoy† when I had made it home the first thing I did was put on my new rolling stones record put the needle on Monkey Man and turned my record player up to eleven.

An Analysis Of The Gift Market Within India Marketing Essay

An Analysis Of The Gift Market Within India Marketing Essay On the basis of the literature review and study of the gifting industry, there is a need to introduce a newer and more innovative way to gift for individuals as well as corporate houses. The research establishes the need for personalization  [3]  , creativity and uniqueness to enhance the value of a gift.  [4]  It helps communicate clearly how much meaning and value the recipient holds in the givers life. A gift which is personalized as per the recipients interests, personality and hobbies makes it a more memorable experience and is likely to lead to greater emotional connect between individuals and enhanced, more loyal business relationships for corporates  [5]  . In spite of the added advantages of a personal and well thought of gift, people and corporate houses are either hard pressed for time and are ready to pay a premium for convenience and saving time or they are at loss of how to express and what to communicate through a gift. Thus, establishing a need for service provider to fulfill the above need gaps. From a research perspective an attempt will be made to understand in the importance of personalization in gifting and the role of gist service providers in the process of gifting., 2.2 Research Gap Research for gifting amongst individuals throws light on what is gifting, what parameters do people look at before giving a gift, the trends and attitudes of certain target groups towards gifting, anxiety in the gifting process. Among corporates the research currently studies how corporate gifts help increasing and enhancing business relationships and marketing efforts. There is a need to study specific parameters that enhance the value of the gift and the gifting process. Through this project and the preliminary research, gaps in the gifting industry for individuals and corporates will be identified and researched further in detail 2.3 Nature of study The flow that will be followed to arrive at an entrepreneurial opportunity and business concept in the Indian gifting industry for the Venture Incubation project will include a literature review on the gifting industry and primary and secondary research to support the concept proposed. After this a business plan will be developed and tested in the market. Finally an experiential report of the same will be given. 2.4 Deliverables of the Venture incubation project Research findings An innovative package and concept to provide gifts in a unique manner and provide convenience to the individuals and corporates in the process of gifting Validation report by testing and implementing product and service offerings in the market Literature review 3.1 What is gifting? The following is a study of the meaning of gifting and the unique trends in consumer behavior related to gift giving. Challenges to retailers and the negative effects of gifting have also been studied to understand what are the influential factors affecting a gift giver and recipient. Why we shop, Emotional rewards and retail strategies, by author Jim Pooler(2003), explains Gifting as a form of Shopping from the heart. He states People will spend far more money to please another person with a gift than they will spend on shopping for themselves. According to his study, Gifting represents one of the most illogical shopping behaviors. Why are people so anxious to please others with gifts? Pooler (2003) describes Gifting as a tool to make a statement about ones feelings. This in turn leads to strengthening of an emotional bond between the giver and the recipient. The emotion or expense in a gift is considered a measure of ones respect, esteem or love for one another. Example- a child drawing a card for his mothers birthday or a lover writing a poem or a person spending hours looking for the perfect gift is making an emotional investment and represents what one person thinks of the other. Gifts act as a tool for expression especially when articulating ones feelings become difficult. In such a case, they act as mediator between the two people involved. According to Unitymarketingonline, the  Greeting Card, Stationery, Gift Wrap Party Goods and Paper Crafting Report 2007 is a $37.4 billion market  [6]  .The greeting card industry which specifically represents a $7.5 billion industry in the US market, thrives, on its ability to provide emotional expression. Greeting cards are also commonly used to accompany gifts well.  [7]  This multi-billion dollar industry offers real advantages of helping one express their deep emotions briefly besides saving time, effort, money and providing convenience.  [8]  According to Danziger, with 70 % of American household purchasing greeting cards, it makes it the third most frequently purchased product that people do not need. This directly implies the power of the gifting and emotional consumerism. Gifting is a two way process -A challenge disguised as an opportunity for the marketer and retailer in the gift business is the understanding that a gift is meant and directed both towards the receiver and the giver. According to Pooler (2003), A customer is always seeking re-assurance that the given gift will bring him/her as much emotional satisfaction as the person for whom he is buying it. Thus, gifts at one level bring personal satisfaction and are self-indulgent in nature. People are irrational when they gift- Another advantage for the marketer in the gifting business is the irrational and unjustified expenditure a consumer is willing to make on it, so as long as it makes emotional sense. Thus, customers are largely price insensitive, especially if the strength of the relationship between the receiver and giver is strong. This allows retailers t tap into the potential of high margin products. Gifting is largely occasion specific-Lastly, occasions and holidays such as anniversaries, Valentines days and in India religious festivals such as Diwali and Dhanteras represent an area of gifting where demand is literally inelastic. Not purchasing a gift on such days is unthinkable. Occasions such as Valentines, Anniversaries, Mothers day, where a son, husband, boyfriend is in a situation where he must make a purchase act as a major opportunity for specialty stores selling chocolates, flowers, and jewelery. Male shoppers are more ready to high prices and do not look for bargains in such situations thus presenting an advantageous scenario for retailers. Gifting leads to anxiety- David B Wooten has explored the negative effects of gifting by detailing the emotional trauma a giver goes through in the process of choosing the perfect gift for the recipient. Some of the factors that up the stress levels while gifting are:  [9]   Effect of the gift on the recipient- The giver is constantly thinking about the reaction of the recipient towards the gift and the consequential effect on their relationship.. This is possible when the effect of the gift on the recipient is positive and helps build and strengthen the relationship between the giver and the recipient. Thus, this represents an opportunity for retailers or gift service providers, who can make the experience of giving gifts simple and tension free. Obligation to reciprocate sparks tensions (Mauss1954) Disparities and comparison between gifts may lead to negative emotional outcomes (Belk and Coon 1993). This may be due to absence of set parameters or guidelines before exchanging gifts. Differences and expectations -Green and Alden (1988) cited differences between individual goals and group expectations as sources of anxiety among givers. Sherry et al. (1993) cited the unattainable expectations that recipients impose upon givers as a possible. Both act as sources of anxiety as the consequences of such differences and expectations are likely to be negative. Inappropriateness of gifts- can lead to frustration, social embarrassment, threaten social ties and likely to leave long lasting bitter memories. (Sherry et al. 1993). Recipient woes- Otnes et al. (1992)have points out different types of recipients Difficult and Picky ones have expectations that are either hard to meet and Unfamiliar ones have expectations that are hard to determine Such recipients impede a gift givers efforts . Dark side of giving  [10]   Concerns about gift interpretation and the fact that a giver cannot control these interpretations gifts suggest that that scholarship on self-presentation and social anxiety can help illuminate what has been called a dark side of giving. Retailers challenge and opportunity -Keeping in mind the above frustrations and anxiety that goes on in the mind of the consumer. It poses as a real challenge for marketers, retailers and new gift service providers to mitigate these anxieties. This may be providing convenience, better consumer insight, and personalized gifts. There seems to be a need for specialists in the gifting service AN EXPANDED MODEL OF ANXIETY IN GIFT-GIVING The expanded model of anxiety in Gift Giving proposed by Wooten in this research (Figure 1) explains the sources of the anxiety in gift giving . This brings out why retailers and marketers must try and mitigate these emotional anxieties NOTE.-All effects are positive unless otherwise noted. The letters G, R, and S denote characteristics of givers, recipients, and situations, respectively. Figure 1.1-Study of trends, attitudes and behavior of youth towards gifting. Megha Nainwal, Batch of 2004, MICA, 3.2 Gifting Industry- World and Indian Market The world gift market represents an industry in excess of $300 billion. It accounts for 10% of world consumer economy, which is equivalent to spending one out of every ten dollars on buying gifts.  [11]   The Indian gift market is still in nascent stages with per unit consumption being very low as compared to developed markets of US and Europe ( 0.5 as against 30+)  [12]  .The Indian Gift Market is a Rs.1000 crore gift market is looking up to progress at a rate of 10% (2007 estimates)  [13]  . A large part of this gift market is unorganized, thus making correct estimates of the size of the market difficult. The Premium and Gift Market is mostly concentrated out of the major cities. Mumbai is the largest centre, followed by New Delhi, Bangalore, Hyderabad, Chennai and Ahmedabad.  [14]   The Indian Gift market comprises of organized retail stores, local and regional players and social organizations as well. In the organized sector, the two leading players in the specialized gifting stores include Archies and Hallmark. The Indian market is highlighted by important festivals such as Diwali and Holi for gift giving , however, westernization of culture has led to occasions such as Valentines day, Mothers day, Father s day becoming popular gift giving occasions. 3.3 Gifting market- Social, shopping and gifting trends The following represent changing social, shopping and gift giving trends in the market: 1) General increase in gift purchasing budget- According to Unity Marketing online- The Ultimate Guide to the  American Gift Giving Market. The   Report 2007:The Who, What, Where, How Much and Why of Gift Giving Shopping  , the typical gift giver spent $2,643 on gift purchases in 2006, with an additional $78 spent on gift cards, wrapping paper, ribbons and other gifting accessories.   This represents an increase of 13.5 percent over the average amount spent by gift givers in 2005. 2) Gifting 365 days a year-According to,Pam Danziger, president of Unity Marketing and author of Shopping:   Why We Love It and How Retailers Can Create the Ultimate Customer Experience ,People are spending more for gifts on occasions that occur throughout the year rather than holiday occasions such as Christmas. 42 percent of gift shoppers annual budgets were spent buying gifts for gifting occasions, as compared to 38.5 percent in 2005.   There is no longer a single gifting season. 3) Corporate Gifting, a tool to enhance marketing and PR efforts- In the recent years Corporate gifting has emerged as an important tool in the market communication mix of companies. In the corporate world, gift giving can be a double-edge sword (Pachter, 1995).A corporate gift if tactfully presented can help improve business relationships with customers and employees, create goodwill, develop new relationships and promote the companys business. The three identified categories of corporate gifts are: Low value, High volume to promote companys name Standard gifts, suit most occasions and not occasion specific- They are perceived to be of higher value and presented in a more personal way Luxury gifts-high value, low volume products that address an individual and carry prestige based on strong brands (Mintel, 1997). There has been a shift in business gifting from it being a sales promotion tool to corporate gifting being used to build relationships. The total value of the promotional industry including corporate gifts and incentives was 10.1 billion in 2001 (Mintel, 2000, p. 16). Corporate gifting requires an organization to keep role, purpose, budget and recipient in mind while gifting. Secondly, the choice, occasion and timing of gift are important. Lastly, cross cultural implications of gift giving must be taken into account, because in some countries a gift may be considered a bribe. Corporate gifts should be chosen with care and maintain a personal touch. Research shows people appreciate personalized products especially if they use them regularly. Most successful gifts today are personalized or have a personal touch; they are more creative and more memorable  [15]  . One study estimates that more than one quarter of all business gifts today are imprinted with the recipients name or monogram (Feder, 1998). DSouza and Sansburys (2000) research on business gift-giving in India gives some interesting insights. Asked about gift giving 86 percent of respondents said they viewed it as a norm that businesses should practice. Additionally, the research shows it is common to accept gifts to close a deal and gifts often serve as a tool for strengthening supplier relationships. The research also talks about reciprocity, which is considered a universal moral standard (Steidlmeier, 1999) particularly in Asian business context to build trust, respect and show appreciation (Stafford, 1997). 3) Emerging specialized consumer segments-Gender separation as a trend is likely to find stores making specialty sections for men and women. Additionally, demographic targeting as per psychographic buying behavior will be important to meet consumer needs individually. Gift buyers can be segmented on the basis of their purchase behavior. The typical American Gift Shopper can be divided into the following personalities  [16]   Emotional Ethel/Ed most involved gift giver and shopper and spends the most time and enjoys the process as well. Both men and women fall into this segment almost equally.. Practical Patty Plans her gift shopping and is likely to make checklists and be practical about her purchases. She spends more than the average gift shopper. Gift-Challenged Charlie Wants and feel the duty of giving gifts but finds the process difficult in terms of finding and selection. He spends less than average on gift purchases. Just-in-Time Justin- gives importance to gifting and spends average on his purchases. He knows what to buy, however always waits till the last minute. The men and women ratio is 60 :40 Such segments mark a need for retailers and marketers to make efforts in meeting demands of these niche segments with specialized products and individually assess each consumers needs. Traditional, generic products for gifting are likely to lose out and there will be a rise in personal , customized products. 4) The evolution of the shopping hierarchy and Gifting for self  [17]   The traditional pyramid of shopping is evolving, as we find that the pie of shopping for self actualization, personal fulfillment and emotional gratification increases. Elaborating the fourth level of shopping for esteem needs, it is about people feeling good about themselves and the situation they are in life. And this feeling is derived from the things they own and purchase. The fifth level of shopping is extremely indulgent in nature and people are willing to spend a lot to acknowledge themselves and make one self feel good. Gifting being a self- indulgent activity as described in the research above, will fall in this level of shopping. Additionally, experiential shopping such as travel, cruises, spa treatments also fall in this category. These experiences are purchases purely for the value of the experience and not to show-off. According to a study among Attitude amongst Indian Youth on Gift purchase, 92% of the respondents between age 18 to 30 year olds bought gifts for themselves.  [18]   As the economies of the world progress and disposable income rises, most people will tend to fall in the category of shopping for self actualization. Access to internet to purchase time and convenience or buying tickets to a cruise that provides self actualizing experiences via dance shows, rock climbing walls, concept restaurants will be the norm. Fig 1.2 Jim pooler (2003), Why we shop, Emotional rewards and retail strategies Evolution of the levels of shopping,, pg 141 5) Experiential gifting  [19]   Not much importance has been given to experience gifts however, the UK marketplace alone, represents experiences bought as gifts from specialist experience companies (for example, Virgin Experience Days, Experience World) around  £239 million per annum (Mintel). Additionally, there is also an unknown figure for gifts bought from individual leisure, activity, entertainment, hospitality and tourism suppliers. Trade and lifestyle magazine evidence (Consumers Association, 2002; Knight, 2003) suggest that the intangible experience is an increasingly popular gift choice Unity Marketings Gift Tracker survey in the USA describes it as a hot gift category for the future (Souvenirs, Gifts, Novelties, 2005, p. 92) People are purchasing experiences to share and make memories with the people they love and even for themselves. As a marketer there is an unfulfilled need gap in the industry for such gifts especially in the Indian markets. 6) Internet shopping gaining ground  [20]   People prefer Internet shopping for many reasons. Convenience of shopping from home, more and better access of information, reduces hassle of travelling and shopping from stores and they dont particularly care about the in-store experience. The value- adds of internet shopping mitigates the disadvantages such as giving up experiencing the product, personal service and immediate physical transaction of goods. Online shopping statistics  out in  February 2009  show a significant annual increase of  13%.  [21]   According to a Nielsen study in 2008, India emerged as the 3rd biggest nation when it comes to online shopping and using a credit card online. Also, 85 per cent of the world Internet users purchasing goods or services online use credit cards as the most common form of payment. As competition increases it will become more and more important for websites to become favorable, memorable and unique in the minds of the consumers. 7) Choosing a thoughtful gift The Long Tail Gifting phenomena explains ,consumers will be looking for more and more unusual gifts that reflect a persons real interests.  [22]  . According to an Indian study on youth attitude toward gifting, the following were analyzed to be the most important factors influencing the decision of choosing a gift. Gifting what a recipient would like as per his tastes/interests, occasion, permanent reminder, unique, surprise value, individuality and personalization. All these factors spell a trend towards gifting something different and suited to the receivers personality. It is no longer enough to gift traditional gift items. Additionally, Indian businesses such as www.pringoo.com and www.craftmygift.com in addition to many other personalized gifting websites all around the world suggest a growth in this category. One can personalize any item from a mug to a mouse pad to even a wine bottle label. Gifts and Accessories, the only sourcing tool for novelties, states that Personalized product industry has very bright promising future ahead for a simple reason that everybody loves a personal message or their name on a product. Gift recipient would like 9% Strength of relationship 8% Quality 8% Occasion 8% Permanent reminder 7% Functionality 7% Uniqueness 7% Surprise value 7% Budget 7% Express Individuality 7% Personalization 7% Novelty /Humor 6% Themselves like to receive 6% Handcrafting 5% Brand make 1% Fig 1.3 Factors in order of importance while choosing a gift  [23]   8) Time is money As work pressures continue, more and more consumers will find themselves spending more money to buy time. The case of working women must be kept in mind who will find themselves multi-tasking and more willing to spend greater portions of the household income to save time.  [24]   This implies the need for service providers to provide convenience to consumers in terms of time and effort spent. As marketer/retailer, one can charge a premium for providing such services. 9) The new old Consumers will find themselves producing homemade, hand crafted gifts such as wood carvings, paintings etc.  [25]   10) New Gifting categories such as Virtual gifting- Facebook applications such as Farmville, restaurant city and free gift applications will emerge. Other examples of emergent categories include green gifts for the environmentally concerned.

Polish Brewery Market Analysis

Polish Brewery Market Analysis MARKET AND COMPETITION ANALYSIS Shareholders, employees with their families and collaborators with their families benefit from the beer business. According to the industry estimates this branch and cooperating industries employs almost 200 000 workers in Europe, and 600 000 is the number of employees who would like work for the brewing industry in the future. Polish brewery market employs about 15 000 people, and sectors that cooperate with it have higher employment rate ( 56,2 thousand employees ). People are hired in HORECA and trade and almost 186,000 of them make a living by working for the breweries. This makes 740,000 families altogether that owe their financial stability to this industry. Investors After the fall of the communism in 1989 polish brewery market has been dominated by the multiple foreign investors. They knew that this market has a potential, and needs money, technology, and experience in order to be successful. At the beginning of the 90s consumption of the beer was not exceeding 30 litres per person per year. It was of a poor quality and the beer consumption culture did not equal the western reality. This investment needed big money, and therefore investors decided to start the brewery business on the polish market from the scratch. For example SABMiller has spent almost 2 billions zloty ( PLN ) on the development of its four brands, and thus one of them, Tychy, became the largest in Europe. Brewpole, an Australian company, was the first leading investor on the market. It created new production lines and introduced a new brand: EB. Then it gained almost 16% of the market shares. However, later on it had to merge with the Zywiec Group ( because of some of its advertisement failures ). Finally, production scale and good marketing were the most important issues that must have been considered. Big players were taking over smaller ones, and others were just closed down because were not profitable. Foreign investors have helped the polish brewery market by putting into it $ 1 billion and now it is the most modern in Europe. Almost 80% of the beer production is under their control. Therefore technology development in the brewery industry has been influenced by them, and this has led to increase of the beer production between 1990-1997. Today polish brewery industry belongs mainly to the global corporations. They knew Poles are patriots, and therefore decided to take advantage of this attitude. Tyskie, Okocim, Lech, Zywiec, Warka, Lomza and Strzelec sound polish, and thus are the most popular on this market in Poland. This shows that the foreign investors respect polish tradition and decided to combine it with their corporate global culture. External Customers Beer is one of the most popular global products. According to the data men are a vast majority when it comes to the beer consumption ( 65%). In case of women, 45% of them does drink beer. 76% of the beer drink consumers are in the age below 47, and whats interesting, 35% of people between 18-29 declare to be the loyal beer purchasers and its consumers. When it comes to frequency of the consumed beer, 47% of the consumers are between 30-65. Whats surprising, there is a huge difference in the education of the beer consumers. People with the Masters degree and over make up only 8% of the beer fans. Almost 26% of people with the basic education belong to this group, 34% with the vocational education does drink beer, and 37% with the secondary education are loyal beer consumers. 72% of the consumers usually drinks beer at home, 21% in pubs and the restaurants, and only 6% while enjoying the nature. They prefer light beer rather than dark. The reason for his choice lays not only In the taste, but also In its healthy properties. Light beer strengthens our bones, helps fight the osteoporosis, and bone tissue disease, which leads to the multiple fractures. For the last 10 years Poles have been drinking beer more than before. They treat beer as a substitute for wines and vodkas. According to the researches, 60% of the overall annual alcohol consumption goes to beer, 10% to vodka, and only 10% to wine. Poles are patriots and therefore almost 98% of them chooses polish beer. But when it comes to the quality of beer and its price, 45% definitely chooses German, Dutch or Czech products. . The price is usually too high In Poland, and thus the consumers are forced to buy the imported beers. However, the quality and taste of the beer are improved every year, and therefo re beer consumption increases by a few percent. Suppliers Brewery industry requires specific type of suppliers. This sector is supplied by the hop, and metal and glass packaging producers. Moreover, brewery industry focuses also the printing plant services. Brewery industry is supplied with the hop by the foreign importers and domestic suppliers. More than a half of the imported hop is used in the beer production, and suppliers are usually Hungary and Czech Republic, from the agri-food branch. Breweries sign with them the hop supply contracts in order to avoid the sudden price changes of the resource on the market. Domestic producers are the second group of the hop suppliers. They do not strongly influence the breweries, which then do not fell threatened by them. The reason for such situation is that there is a low duty and low prices that encourage the breweries to import rather than use the services offered by the domestic suppliers, which subsequently focus only the brewery with the best parameters. Next type of suppliers for the breweries are those who supply glass and/or metal packages. There is a strong competition, and each of them tries to make his offer more attractive for the customer than the others: low price, good quality, and possibly best parameters. Most of the producers have a very attractive offers, and thus the breweries feel free in the choice of the offers. Printing plant services are in the same situation as glass and metal packages suppliers. Because of the strong competition on this market, they try to make their offers attractive as it is possible, and thus make the customer to choose them. Large breweries use mainly the services offered by the bigger plants. PEST analysis PEST Analysis is a combination of parts of the environment, that are put together in order to be easily researched by the company. It considers influence of the politics on the market, economy, social aspects, and technological development. Brewery industry challenges increase every time when European countries start to join the European Union, for example Poland, Hungary and Czech Republic in 2004, and decide to co-operate with the non-European countries. There are many opportunities and limitations which breweries have to challenge. Governments policies which consider alcohol sales include price regulations, sales limitations ( such as age, unsober customers, time when alcohol can be sold, place of selling and consumption ), and license for sale. Governments try to influence the price rivalry by limiting the advertisements or licensing the alcohol sales. They also increase prices in order to increase states revenues, and prevent increase of the consumption ( and alcoholism problems of the society ), especially among young people. Government wants to minimise the negative effects of the alcohol consumption, such as car accidents or its overdose. Sales licensing helps control whether the alcohol companies adhere to the sales rules and pay taxes. State monopoly is the factor which does not apply to the brewery industry. Economic and social environments are the most favourable factors for the industrys development. There are different economic systems in the countries of operation, and therefore there needed different approaches. However, European Union rules are similar for all of its members: common trade policy and rules of the export trade policy. Exchange policy is another issue to consider. There are still some countries that havent changed their currency yet ( f.ex. Poland ). Effects of the global financial crisis in 2009 are still felt on the currency market, and therefore polish zloty varies every day. Labour costs are on the employers (demand) side of the labour market framework. The average hourly labour cost in 2006 in the European Union was 20,35 Euro. However, there was a 20% increase in 2008 in Czech Republic, Russia, Bulgaria, Latvia, Poland and Lithuania. Year 2009 was economically disadvantageous for every country, but the prognosis seem to be optimistic and look forward to improvem ents on the market. During the last years inflation has influenced GDP growth rate, and the following table shows how it was changing between years 2006-2010. As we can conclude from this table, GDP growth rate varies every year by 0,1%, however, it declines until the year of the financial crisis in 2009, where it drastically fell down by 1%-2% ( -2,5% was the lowest and the worst moment ). Luckily GDP started to catch up on losses quickly in 2010, and seems to follow the statistics from year 2006. Financial crisis had also influenced the employment rate almost 34 mln people have lost their jobs in Europe, and 212 mln all over the world. 13,4% of the young and 5,2% of the older people were among the unemployed. Social and cultural influences in business are different in all countries. The dominant religion in the world is Christianity 33% of respondents claim they do believe in God, Islam 21%, Atheists 16%, Hinduism 14%. The following picture presents all known religions and their followers in percentage ( out of the whole humanity ): Brewery industry will not find its potential consumers among Muslims, because their religion forbids them to drink any kind of alcohol. Older generation is usually very traditional and therefore sticks to the domestic products, that are proven and are mostly with the tradition. Young people perceive foreign products as unique and attractive, therefore they have positive attitude towards innovation and modernity of the foreign products and services. But in order to get their loyalty and trust brewery companies must consider the cultural and linguistic differences. Moreover, societys wealth influences the possible sale of the product. Western countries, such as France or Germany, unlike Poland, Lithuania or Estonia can afford expensive products, without violating much their budget ( for example German retirees going for a holidays abroad ). Modern technology plays also important role in the production. It helps make products cheaply and with a good quality. Foam of the beer is more stable, and the taste is more adapted to the consumers needs. Moreover, technology can be implemented in order to save the natural environment. Adnams, the British brewery, has invested in such a technology, without influencing negatively the nature and taste of its ecological product East Green. During the brewing process offset minimises CO2 emission to zero. Porters 5 forces This method helps analyse the sector by researching factors that make it attractive for the current and potential investors. There are four entry barriers in the brewery industry: scale of economy, no access to the distribution channel, lack of the capital, differentiation of products, and the state policy. Technology used by the brewery companies and their developed production allow them produce at the lowest unit costs. However, company which decides to enter the market cannot produce at a unit cost that is lower than the market price. Next problem company must challenge is lack of the distribution channels. Market belongs to the brewery corporations, and thus the new competitor has look for the other distributors. More over, it has also to invest in the beer producing technology, for the marketing and promotion, market research, and acquisition of the raw material. Whats more, government policy counters by the social insobriety ( anti alcohol legislation ), therefore alcohol sales are impeded. Last barrier is the product differentiation. Some brands, such as Heineken or Lomza have achieved high positions on the brewery market, and thus the new competition may have problems with gaining trust and loyalty of its target group. Bargaining power of suppliers in the beer market has been strongly influenced by the reduce of the aluminium costs control, and therefore this has led to the increase of the packaging materials costs. In order to avoid being dependent on these materials some breweries started to run recycling programmes. Brewery target group are the beer consumers. They choose whether they want to buy the product or not, and therefore influence sales of the company. Thus breweries care about the quality of their products, packaging, add some gadgets, and consider the way the product is served to the customer. He has a wide range of beers to choose and is given an information about each of them. Therefore he can choose the brand that mostly fits his taste. The functioning of the company depends largely on his beer choice. There are no substitutes for the beer, because there are no substitutes for hop. Brewery industry is very specific, because new products from this area are rarely launched to the market. However, they dont influence the beers consumption. Even non-alcohol beers havent increased its volume sales. Competition within the brewery industry is very active. Success of the brewery companies depend on the good advertisement, economies of scale benefits, costs minimisation and attractive packaging. Leaders on the global beer market are Heineken and Carlsberg. Smaller breweries try to reach their position and claim to have 40% increase in sales, and therefore bigger corporation try to save their position by comparing their successes to the weaker competition. Smaller players on the market increase their shares by selling the low quality products, and thus encourage potential investor to take over the brewery. Breweries try to reach their customers by selling them cheaper products. Customer looking at the low price resigns from the quality. Middle breweries dominate the segments with the low price products. Bigger corporations promote their brands by investing big capital in the marketing and promotion campaigns. Smaller companies cant afford such a big investment, and thus they just en courage and motivate their salesmen to be more effective. SWOT analysis Brewery industry is one of the most developing industries in the world. Its internal ( strengths, weaknesses ) and external ( opportunities, threats ) factors can be audited by using the strategic environment analysis called SWOT analysis. It is presented below: All these factors relate individually to each of the companies operating in the brewery industry. Strengths shown in the table are their resources and capabilities that are used in order to develop their competitive advantage on the market ( Garbarski et al, 2000 ). There will be always a high demand for beer, and developed technology will be the background for the products improvement and making it more attractive for the customers. This creates a relationship between both, product and its consumer. Strengths prevail over the weaknesses, however they strongly influence the market operations of the companies. High advertising costs are a main financial burden for the smaller and medium players. Moreover, because of the low budget they have to deal with the narrow product line, and thus the weak and slow distribution. However, If the industry considers its opportunities that appear during the analysis of the environment, it may observe some growth and generate more profits. Demographic increase and smaller range of age for drinking alcohol help reach a wider range of customers. However, tax increases, changing customers tastes, or anti-alcohol campaigns may threaten actions taken to improve the financial situation within the industry. INTERNET WEBSITES: http://www.ons.gov.uk/about-statistics/user-guidance/lm-guide/concepts/costs/index.html http://ecodzien.pl/2010/01/07/najbardziej-ekologiczne-piwo-swiata/ http://unia.realnet.pl/panstwa_czlonkowskie.php http://wyborcza.biz/biznes/1,101562,7526063,Przez_kryzys_34_mln_ludzi_stracilo_prace.html http://www.tradingeconomics.com/Economics/GDP-Growth.aspx?Symbol=EUR ). http://www.newsweek.pl/artykuly/sekcje/nauka/jasne-piwo-zdrowe-dla-kosci,53372,1 inwestor.msp.gov.pl/download.php?s=4id=4146 http://agro.e-bmp.pl/index.php?art=1742

The Nurse Managers Role In Phy Essay -- essays research papers

Collaboration  Ã‚  Ã‚  Ã‚  Ã‚  3 The nurse mangers role in creating a collaborative work environment The nurse manager is vital in creating an environment where nurse-physician collaboration can occur and is the expected norm. It is she, who clarifies the vision of collaboration, sets an example of and practices as a role model for collaboration. The nurse manager also supports and makes necessary changes in the environment to bring together all the elements that are necessary to facilitating effective nurse-physician collaboration. Many authors (Alpert, Goldman, Kilroy, & Pike, 1992; Baggs & Schmitt, 1997; Betts, 1994; Evans, 1994; Evans & Carlson, 1993; Keeman, Cooke, & Hillis, 1998; Jones, 1994) have indicated that nurse-physician collaboration is not widespread and a number of barriers exist. The following will discuss the necessary ingredients for creating a nursing unit that is conducive to nurse-physician collaboration and supported through transformational leadership.   Ã‚  Ã‚  Ã‚  Ã‚  The first important barrier according to (Keenan et al., (1998) is concerned with how nurses and physicians have not been socialized to collaborate with each other and do not believe they are expected to do so. Nurse and physicians have traditionally operated under the paradigm of physician dominance and the physician's viewpoint prevails on patient care issues. Collaboration, on the other hand, involves mutual respect for each other's opinions as well as possible contributions by the other party in optimizing patient care. Collaboration (Gray, 1989) requires that parties, who see different aspects of a problem, communicate together and constructively explore their differences in search of solutions that go beyond their own limited vision of what is possible. Many researchers have argued (Betts 1994; Evans & Carlson, 1993; Hansen et al., 1999; Watts et al., 1995)   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Collaboration  Ã‚  Ã‚  Ã‚  Ã‚  4 that nurses and physicians should collaborate to address patient care issues, because consideration of both the professions concerns is important to the... ...in Nursing & Health. 20(1), 71-80. Betts,V.T. (1994). Removing practice barriers. Health Systems Review. 27(3), 18-19.   Ã‚  Ã‚  Ã‚  Ã‚  Cassidy, V.R. & Kroll, C.J. (1994). Ethical aspects of transformational leadership. Holistic Nursing Practice. 9(1), 41-47. Corley, M.C. (1998). Ethical dimensions of nurse-physician relations in critical care. Nursing Clinics of North America. 33(2), 325-335. Evans, J.A. (1994). The role of the nurse manager in creating an environment for collaborative practice. Holistic Nursing Practice. 8(3), 22-31. Evans, S.A. & Carlson, R. (1993). Nurse-physician collaboration: solving the nursing shortage crisis. Journal of the American College of Cardiology. 20(7), 1669-73. Gray, B. (1989). Collaborating: finding common ground for multiparty problems. San Francisco: Jossey-Bass. Hansen, H.E., Biros, N.H., Delaney, N.M., & Schug, V.L. (1999). Research utilization and interdisciplinary collaboration in emergency care. Academic Emergency Medicine. 6(4), 271-279. Heide, B.A., Goldman, L.D., Kilroy, C.M., & Pike, A.W. (1992). Seven Gryzmish: toward an understanding of collaboration. Nursing Clinics of North America. 27(1), 47-59.

Peter The Great :: essays research papers

In 1682, Sophia Romanov sent her palace guards to get rid of her â€Å"heirs† and other conflicts with her reign. Luckily, her two brothers 16 year old Ivan, and 10 year old Peter escaped with there step-mother. Later on, Sophia declared that both Peter and Ivan are the czars of Russia. In 1689, Sophia lost the mobility of her legs. She had her guards, once again try and kill Peter. The guards, realizing that Peter was in communication with the Gods, didn’t touch Peter for they feared the wrath of God would get them. Peter instantly had Sophia banished to a tower outside the city of Moscow. Soon after, Peter married, and had an heir to the throne.   Ã‚  Ã‚  Ã‚  Ã‚  Eight million people lived in Russia. Ninety-five percent of all of the population consisted of serfs, the merchants, nobles, and elite only populated five percent of Russia. The elite, like the serfs, were not very well educated at all. Timmerman, a knowledgeable man from Germany, taught and showed Peter all of the nautical instruments need to navigate a ship. Peter became very interested in nautical things. Peter soon left Russia and plundered Europe for knowledge, inventions, and great minds to bring back to Russia. His voyage ended in the rich and luxurious city of Amsterdam. Peter began to study Holland’s ships and navy, and hired ship builders to go home with him, and help him prepare a sea power. Peter, wanting to really learn how to build a ship, signed on as a carpenter to hide his true identity, because he wanted to work without that being a distraction. After 4 months, Peter had built a ship of his own, called the â€Å"Peter and Mary.† So on enough, he sailed out to distant countries to borrow plans for astronomical tools, mints, cannons, and weapons. During his voyage, Peter’s palace guards had started a revolt in Moscow. Peter rushed back and saw 1800 servants in chains. He knew there was more behind this revolt than just bad ruling. He had every one of his guards interrogated 6 days a week, but found no new evidence. In the end, Peter had hung 1200 men.   Ã‚  Ã‚  Ã‚  Ã‚  The day Peter returned from his voyage, he went to the church about the way Russian men must crop their beards. Peter saw in Europe, that everyone had their beards very short and maintained. Instantly, Peter cut all of his general’s and servant’s beards.

Satellite Radio and Howard Stern Essay examples -- essays research pap

Satellite Radio: Will Howard Stern's move make us change the way we think about radio? Howard Stern's plan to move to satellite radio in January 2006 marks a major turning point for the radio industry. Not only has Stern brought the  possibility of subscribing to satellite radio into the minds of the millions in his audience, he has also gotten more people to start thinking and talking about what really distinguishes satellite radio from traditional radio. Satellite radio was first authorized by the Federal Communication Commission (FCC) in 1997, seven years after initial applications. The delay in approval was in part the result of protests by the National Association of Broadcasters which charged that the service threatened "traditional American values of community cohesion and local identity." Ironically, as these charges were being made, traditional radio was becoming nationalized through use of more national programming and industry  consolidation under Clear Channel Communications and Infinity Broadcasting.  The FCC dealt with these issues by restricting satellite radio to only national programming. Essentially this rule minimizes competition with traditional radio stations that only reach local markets and get the majority of their revenue from local advertisers. Despite there currently being very few small, independent, local broadcasters to protect, this remains the most significant regulation on satellite radio.[1] Today there are two main players in the satellite radio business: Sirius and XM. Though Sirius signed Stern, XM is currently the leader in terms of  subscribers. Both companies have neared bankruptcy at various points in their short history, and both have yet to make a profit. By signing Stern for $500 million over five years, Sirius must gain at least one million subscribers to pay this commitment.[2] Clearly satellite radio has a long way to go, but with steady growth and high-profile contracts (not only with  radio personalities, but with car companies who now install satellite radio  equipment in all new cars), the future remains wide open. Satellite radio is subscription-based, commercial-free, and largely unregulated. This last point appears to be the main draw for Stern. Since  the infamous Super Bowl incident this year, there have been calls for significantly expanding FCC indecency re... ...quot; due to his success with radio, books, television, and movies, but whether his kingdom will extend to satellite radio is yet to be seen. Free  speech is one of the key rights Americans have, but this right has always been in some degree of conflict with decency laws. The progressively stringent restrictions on the content of traditional radio have gotten so extreme in the past few years that, perhaps, finally they have gone too far. Listeners will soon wake up to the reality that what they want to hear in the morning has moved and in order to maintain their rights they must move too. If this is the case and audiences truly value "free listening," satellite radio will mark the end of traditional radio as we know it. [1] http://slate.msn.com/id/2097247/ [2] http://money.cnn.com/2004/10/06/news/newsmakers/stern sirius/ [3] see [2] [4] http://www.forbes.com/feeds/ap/2004/10/06/ap1578735.html [5] http://www.forbes.com/business/2004/10/06/cx sw 1006stern.html?partner=rss [6] Telecommunications Act of 1996 Â § 507 [7] Being commercial-free and having a wider selection of programming in many areas are also deemed to be significant advantages of satellite radio.

Drama In Road Not Taken by Robert Frost Essay

A very living and breathing drama of life is painted in â€Å"Road Not Taken† that presents a situation in which speaker is caught in a decision-making dilemma. The setting of the poem presents the speaker t a bifurcation of road where he must decide which trail to take. He can not make out where either road leads. He looks at the physical aspects of the road and decides to travel on the less-traveled road. The poem symbolizes the underlying theme of choice-making and speaker’s individuality in prefer a less-common way. It further implies that decision-making must not be procrastinated because it is more harmful than the outcome of an endeavor. Furthermore, in manifest that there is no absolute choice available to human being and he has to prefer one choice over the other provided and governed by destiny. The only distinction that poet has, is his preference of less-common choice. Although whole poem is an extended metaphor of life where one comes across many occasions when he has to make decisions but Frost introduces various metaphorical expression to convey the intensity of the situation. In the very first line, Robert Frost brings in the primary metaphor, the diverging roads. Fist line introduces the dilemma of diverging road while in line 2-3 poet shows the limitations of physical being and regrets over human incapability to travel on both road. â€Å"Long I stood† depicts that he did take the impulsive decision and took his time to make decision. Lines 4-10 depict his comparative examination of both roads. He again refers to human incapacity when he acknowledges that his vision is inadequate. Next two lines resonate the past feeling as he finds the both road â€Å"really about the same†. In 13-15, he makes his decision whereas lines five lines, he visualizes himself in future, talking about his decision to go on the less-traveled path.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The tone of the poem is meditative because speaker contemplates on his options. He has to take into account the characteristics of each road. There is an element of regret also as he can not travel on both road but poems ends on an optimistic not as poet thinks that traveling on less-traveled road will make the difference. He signifies the importance of his individuality that compels him to move on a less-trodden path. He does not adopt the ordinary path in the mundane activities of life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The structure of the poem has a peculiar importance and is constructed on four stanzas with five lines each. The first stanza presents the dilemma; second stanza symbolizes the choices available to the speaker. Third stanza manifests his regret over not taking the other road whereas fourth road depicts the decision of the poet to take the less traveled road. There is sign of exclamation after line 13 that indicates the excitement on decision to keep the first path for another day but this excitement soon dies out as he doubts that whether he will come back. In lines 18 and 19, there is repetition of â€Å"I† that denotes the emphasis on â€Å"his† decision to move on less traveled trail. Rhyme scheme of the poem is abaabcdccd†¦Frost uses simple diction that conveys his message with comprehensive.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   So as a whole, this poem uses different poetical tools to describe the psychological dilemma of the poet in decision-making. His experience is not subjective but is of universal nature and he presents it in a subtle way.

Soap Opera – Opiate of the Masses

A soap opera, every now and then called â€Å"soap† for short, is an ongoing, episodic work of dramatic fiction presented in serial format on radio or as television programming. The name soap opera came from the original dramatic serials broadcast on radio that had soap manufacturers, such as Procter & Gamble, Colgate-Palmolive and Lever Brothers, as sponsors and producers. These early radio series were broadcast in weekday daytime slots, when most listeners would be housewives; so the shows were aimed at and consumed by a predominantly female audience.An important element that defines soap opera is the open-ended nature of the narrative, with stories across several episodes. The defining feature that makes a television program a soap opera, according to Albert Moran, is â€Å"that form of television that works with a continuous open narrative. Each episode ends with a promise that the storyline is to be continued in another episode†. Soap opera stories run at the same time intersect and lead into further developments.An individual episode of a soap opera will generally switch between several different simultaneous story threads that may at times interconnect and affect one another or may run entirely independent of each other. Each episode may feature some of the show's current storylines but not always all of them. Especially in daytime serials and those that are screened each weekday, there is some rotation of both storyline and actors so any given storyline or actor will appear in some but usually not all of a week's worth of episodes.Soap operas seldom bring all the current storylines to a conclusion at the same time. When one storyline ends there are several other story threads at differing stages of development. Soap opera episodes typically end on some sort of cliffhanger, and the Season Finale ends in the same way, only to be resolved when the show returns for the start of a new yearly broadcast. Evening soap operas and those that screen at a rate of one episode per week are more likely to feature the entire cast in each episode, and to represent all current storylines in each episode.Evening soap operas and serials that run for only part of the year tend to bring things to a dramatic end-of-season cliffhanger. In 1976, Time magazine described American daytime television as â€Å"TV's richest market,† noting the loyalty of the soap opera fan base and the expansion of several half-hour series to a full hour in order to maximize ad revenues. The article explained that at that time, many prime time series lost money, while daytime serials earned profits several times more than their production costs. History of Foreign Soap OperaThe term â€Å"soap opera† was coined by the American press in the 1930s to denote the extraordinarily popular genre of successive domestic radio dramas. 2 The â€Å"soap† in soap opera alluded to their sponsorship by manufacturers of household cleaning products; while â₠¬Å"opera† suggested an ironic inappropriateness between the domestic narrative concerns of the daytime serial and the most elevated of dramatic forms. In the United States, the term continues to be applied primarily to the approximately fifty hours each week of daytime serial television drama broadcast by ABC, NBC, and CBS, but the meanings of the term, both in the U.  S. and elsewhere, exceed this generic designation. Long before the days of television, radio dramas ruled the airwaves.The radio programs were commercially sponsored by the manufacturers of household cleaning products – the use of the word â€Å"soap† in soap opera. The term â€Å"opera† refers to any form of elaborate dramatic entertainment, not necessarily one set to music. By 1940, about 90% of all sponsored daytime radio programming fell into the soap opera type. Even today, soap operas remain the most continuing and effective form of broadcast advertising vehicle.The advertising indus try publication Advertising Age named â€Å"the birth of the daytime soap opera† as the 29th most important milestone in the history of advertising. The first so-called television soap opera debuted way back in 1946. Faraway Hill considered by television historians to be the first network soap opera. It took three more years before the soaps found a home in the daytime hours. In 1949, These Are My Children debuted on NBC. The 15-minute show aired live and was the first continuing daytime drama. 4 On June 30th, 1952, soap giant Procter & Gamble introduced The Guiding Light on the CBS network.The soap opera had aired on radio since 1937. 5 Now minus the â€Å"The† from its title, Guiding Light is the longest running serial program which that some of these children debuted in the interview on NBC for the television history. Between 1940 and 1970, soap operas enjoyed a large and stable viewing audience. The core viewers of the soap opera were what advertisers came to call â€Å"housewives,† a term used to describe married women who remained home to take care of children. Foreign soap operas surged in popularity in the 1970s due, in part, to heavily-publicized romances, such as Luke and Laura's wedding on ABC's General Hospital.The viewers tuned into the Spencers' wedding, making it the most-watched show in the history of daytime television. But by the time the 1980s started to wind down, television ratings for soap operas started to decline. Gone were the days when women were supposedly duty-bound to remain home and take care of the house and kids; it was becoming necessary in many households to have two sources of income. In 1976, Time magazine described American daytime television as â€Å"TV's richest market,† noting the loyalty of the soap opera fan base and the expansion of several half-hour series to a full hour in order to maximize ad revenues.The article explained that at that time, many prime time series lost money, while dayti me serials earned profits several times more than their production costs. The issue's cover notably featured its first daytime soap stars, Bill Hayes and Susan Seaforth Hayes of Days of our Lives. 7 A couple whose onscreen and real-life romance was widely covered by both the soap opera magazines and the mainstream press. Hisotry of Local Soap Opera In the Philippines we have this â€Å"teleserye (television series)† or â€Å"teledrama (tv drama)†, and now we also have â€Å"telepantasya (tv fantasy)† or â€Å"pantaserye (fantasy series)†.These kind of shows has been part of the Filipino culture for years. The first Philippine Soap Opera was first aired on the radio, it was Gulong ng Palad on 1949 then expanded into a television series in the early 1960's. 8 In the 90's Soap Operas like Mara Clara begin to air, and it is one of the longest running Soap Opera in Philippine History, a story about two child that were exchanged with different parents, and ende d up as mortal enemies, a story plot that has been used by modern teledramas even up today. Soap operas in The Philippines originated when Gulong ng Palad was first heard on radio in 1949.Then it was presented into television in the early 1960s. The first Philippine TV soap opera was Hiwaga sa Bahay na Bato in 1963, and it was produced by ABS-CBN. Liwanag ng Pag-ibig, Prinsipe Amante, and many others soon followed. 9 The â€Å"soaps† were usually shown during daytime, however in 1996; soap opera programming was moved to primetime because of the popularity gained by the Mexican telenovela, Marimar, which was aired here in our country on RPN 9. This marked the start of the telenovela craze here in the Philippines. Major networks followed the trend by showing local and foreign telenovelas in their different timeslots.Philippine primetime started to focus on serial dramas and anthologies; both becoming highly watched programs. Last 2008, TV5 revived serial dramas for Philippine P rimetime television. In 2000, ABS-CBN, made a milestone move in television when it introduced Pangako sa ‘Yo, which became to be the first official teleserye, and Kay Tagal Kang Hinintay. These teleseryes set the standard for present teleserye productions in the Philippines. This new type of soap opera became a big hit in the country, and its popularity was soon spread to other countries.Because of this phenomenon, subsequent soap operas shown on television have regularly come to be referred as teleseryes and GMA Network began referring to their television dramas as teledramas. In 2011, GMA Network, recently make their drama series like, Amaya (first historical drama show in the country), and Ikaw Lang ang Mamahalin (first TV drama had a remake of the classic series in a same network). ABS-CBN did a remake of the longest running teleserye, Mara Clara and Mula Sa Puso. TV5 did also a remake of the long running teleserye, Valiente. 10Today, Philippine dramas gained international recognition from international award-giving bodies, cementing the reputation of the Philippines as a prime drama producer. Most of these nominated dramas were from ABS-CBN. It started with Lobo winning the Best Telenovela category in the 30th BANFF World Television Festival. Several dramas were also nominated in the International Emmy for the telenovela category, including ABS-CBN's Dahil May Isang Ikaw, Kahit Isang Saglit and GMA's Magdusa Ka. Magkaribal of ABS-CBN was recently nominated in the 2011 New York Festivals TV and Film Awards.Another show, Eva Fonda managed to win awards from the Seoul International Drama Awards were also the lead actress Cristine Reyes managed to get a nomination as Best Leading Actress and a Special award for the show. Statement of the problem The study aimed to determine the factors that make the viewers want to watch soap operas and to have a more in-depth evaluation of the effects that they give to the viewers. Significance of the Study This study focuses on the different types of Soap Opera and its viewers about its influences regarding their values and character development obtained from watching foreign and local soap operas.This study will provide information about foreign and local soap operas. 2. This study will stress out the different soap operas that are regularly patronized by the people. 3. This study will give motives and gratifications that are achieved from watching soap operas. 4. This study will present important factors needed to prove how soap operas contribute to the moral development of the viewers. Definition of Terms Standard Definition. The terms included in this research will be defined by using the printed materials (e. g. dictionary, encyclopedia) to facilitate easy understanding of the study.Culture. The word refers to patterns of human activity and the symbolic structures that give such activities significance and importance. Electronic Media. It is the media that utilizes electronic or electro mec hanical energy for the end-user to access the content like the television and radio. Impact. The word means having a strong effect to something. Industry. The word means manufacturing of goods and services within a category. Influences. It is the power of two persons or things to affect others. Innovation. It refers to the act of starting something for the first time. Local Media.These are shows produced and aired in the different TV that were bought here for local viewing. Local Soap Operas. These are soap operas that are considered to be proudly Filipino. Soap Opera. This is an ongoing, episodic work of fiction, usually broadcast on television or radio. Telenovelas. It is a distinct genre different from soap operas, for telenovelas have an ending and come to an end after a long run. Television. It is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with or without accompanying sound. Values.It can be defined as broad prefer ences concerning appropriate courses of action or outcomes. Viewers. It is the people who watched or avid fans of the localized soap operas. NOTES 1†³Sex and Suffering in the Afternoon†. Time Magazine, (1976). 2url: http://en. wikipedia. org/wiki/Soap_opera#cite_note-Bowles-118-0 3A. Wissbert, â€Å"Television Across Asia: Television Industries. Program Formats and Globalization†, Television Across Asia, (2005). 4Gerard J. Waggett, One Life to Live. The Soap Opera Encyclopedia. (1997), 91. 5Christopher H. Schemering, The Soap Opera Encyclopedia (1997), 66–73. 6Jason C.Mittell, Television and American Culture. (New York: Oxford University Press. 2008), 191–192. 7Rina Jimenez-David, â€Å"The Rise and Rise of Asian Entertainment†, Inquirer Magazine, (January 27, 2008). 8url:http://en. wikipedia. org/wiki/Philippine_drama 8url:http://en. wikipedia. org/wiki/Telenovela 9url:http://en. wikipedia. org/wiki/Philippine_drama 10url:http://en. wikipedia. org/wiki/Philippine_drama CHAPTER 2 Impact/Effects of Soap Opera Soap operas are by far some of the most powerful shows on television. Powerful in the sense that it has the ability to get you deeply immersed into the themes and the type of characters it presents.Drama is an essential for humans. But of course its not always loneliness that triggers soap addiction. Sometimes people could watch it for the sole purpose of entertainment or this relentless desire to become a daytime actor/actress. The majority feel that such contents should be aired on Lifetime: Television for women, but the truth is that a handful of men also watch it, such as moi. Depression is usually caused by increasing moments of solitude. This is when your mind gets delirious and urges you to seek alternative sources of connection and drama.Soap Operas are perhaps the best mediums for these as characters have the ability to fiercely drop axes on hears and at times tickles hearts. It serves as a prescription for h ealing our hearts when we feel that it belongs nowhere. The psychology behind this is just ravishing. There are a lot of research will be done in health communications to figure out every correlation they can between soap operas and as to how it engages the human mind. It’s astounding what chemistry viewers can share with some of the characters. What's even more astounding is how charismatic they can really be and how this affects you as an individual.Women feel a more superior need of connection than men do but more men should watch it because some of the male characters of these soaps resemble some of the superheroes and villains that we read in comics or watch in other programs; with blends of other characteristics that make them worth following. Foreign Soap Opera Soap operas became something of an addiction for millions of television viewers. The weekend couldn't end fast enough for many viewers and fans as they waited for Monday's shows to see what would happen followin g the now-infamous Friday Cliffhangers.And while soap opera addiction many not be anything nearly as serious as an alcohol or drug dependency, the way to wean people from the addictions is very much the same: cold turkey. The first time that many soap fans were unable to visit their â€Å"television families† was when the three major networks – ABC, CBS, and NBC – broadcast the coverage of the OJ Simpson trial, and there was no longer an option for the viewers to watch their episodes at a later date or time. The viewers were forced to go without them for weeks and weeks.Initially, fans flooded the networks with complaints, but as the separation anxiety started to lessen many fans found other things to do or other programs to watch. A real life soap opera had supplanted many loyal viewers from their second homes. And while industry experts warned the networks that taking soaps away from their loyal viewers was going to result in trouble for the networks, most net works either refused to believe that the soap fans would tune out for good or they just didn't care. This was not the first time that the networks' opinions were misguided. The effects of soap opera are the same as the television.A psychological effect there is a theory that when a person plays video games or watches TV, the basal ganglia portion of the brain becomes very active and dopamine is released. Some scientists believe that release of high amounts of dopamine reduces the amount of the neurotransmitter available for control of movement, perception of pain and pleasure and formation of feelings, although this remains a controversial conclusion. A study conducted by Herbert Krugman found that while viewers are watching television the right side of the brain is twice as active as the left which causes a state of hypnosis.Physical effects studies in both children and adults have found an association between the number of hours of television watched and obesity this study found t hat watching television decreases the metabolic rate in children to below that found in children at rest. 1 Local Soap Opera Philippine soap opera/teleseryes were used sometimes to show the different status or situations of the Filipino people in the present time, sometimes it is all about the past experiences that we’ve gone through so that the viewers will be able to relate themselves in the soap opera.Here in the Philippines soap operas are in the primetime/evening slots where people are in their respective homes in that time. Soap Operas became a daily routine for the Filipino viewers. Philippine drama had its ability to the range of popularity in early 2000s (decade), many of these dramas have become popular throughout Southeast Asia, East Asia, Africa and North America, particularly in Malaysia, Singapore, Indonesia and Cambodia. These dramas are often dubbed into some languages, and sometime have its English and other foreign subtitles when imported into those markets. ABS-CBN started the exportation of their dramas, like classical dramas as they often have a universal message. Pangako Sa Yo (The Promise) is one of the most successful Philippine dramas abroad. Prior to China, the story mesmerized people in Malaysia, Singapore, Indonesia, Cambodia and Africa. ABS-CBN also introduced a website called ABS-CBN International Sales, for easy access to their shows. Another ABS-CBN shows, Sana Maulit Muli was also aired in Taiwan, Lobo (dubbed as She-Wolf: The Last Sentinel), Tayong Dalawa, Dahil May Isang Ikaw, Kahit Isang Saglit and Katorse.GMA Network's Boys Nxt Door, a teen melodrama, was the first Philippine TV series aired in South Korea and 1994 Mexican remake MariMar was aired in Thailand, Malaysia, China, Singapore,Indonesia, Cambodia, Vietnam, Uganda, Kenya and Hawaii, USA, another GMA Network shows such as Habang Kapiling Ka, Kahit Kailan, Bakekang, Muli, Impostora, Mga Mata ni Anghelita and Dyesebel was also released in some countries in South east Asia and East Asia. Promoting soap opera through culture Culture has been defined in many different ways.One of the ways is that culture is seen to equate with Mass Culture as a commercial culture, mass produced for mass consumption. In recent years, Korean popular culture has gained much recognition across many Asian countries through mass media entertainment such as dramas, movies, and songs since 1999. The trend is known as â€Å"Hallyu,† which literally means Korean wave in English. 3 The Korean Ministry of Culture and Tourism appointed â€Å"Korean Wave† stars as cultural ambassadors in countries that have had a strained political relationship with Korea (Cho, 2005). The Korean wave affected intra-regional tourism, from Asia to the U.  S. , supporting an increase in inbound tourism.Popular culture such as TV programs, soap opera or drama and pop-star has been a very effective vehicle in attracting tourists to a destination while boosting the economic impact s). Media relations such as news articles, movies and popular culture, commonly referred to as autonomous agents, are considered to be more influential on image formation in that they have higher credibility and ability to reach mass crowds than the destination-originated information (Gartner, 1993; Gartner & Shen, 1992; Henefors & Mossberg, 2002).Most research about autonomous agents focuses on the strong influence of negative impact from news media such as political issues, violence, terrorist activities, and natural disaster. However, little research has been devoted to examine the impact of pop-culture on destination image formation in the aspect of an autonomous agent. Popular culture such as soap opera offers tremendous marketing opportunities for tourism organizations, such as destination marketing organizations (DMOs).DMOs can use pop-culture as springboards for destination promotions and generate marketing opportunities at the different stages of the destination promotion p rocess. It is significant for marketers to take the exposure as a chance to rebuild their image management strategy, depending on how the destination is represented through soap opera. Promoters should understand the content of the soap opera and identify how the destination is depicted in it.

Ethical egoism Essay

Ethical egoism is a doctrine under normative ethics which prescribes a moral agent to act in accordance to one’s own self-interest. It states that what one’s self-interest may in one way or another proves to have harmful, favorable or neutral effects on other people. One should also take note of the fact that ethical egoism is not synonymous to rational egoism or individualism. Rational egoism is a form of egoism who claims that it is rational to act in accordance to one’s self-interest. The difference could mostly be seen on the fact that rational egoism does not claim that egoism is ethically imperative. There are people who criticize ethical egoism on the basis that the latter does not take other’s well-beings into consideration. There are even claims that ethical egoism makes a moral agent abstain from taking the well-being of other people into consideration when determining when an action is morally right or not. One should not fall into this line of thinking since ethical egoism does not necessitates that a person abstain from taking other people’s well-being into consideration. As a matter of fact ethical egoism allows a person to take other’s interest into consideration as long as the action a moral agent does is an efficient means in terms of gratifying the self-interest of the moral agent. A great contrast could be seen with ethical egoism and altruism especially since altruism believes in the notion that each individual has a responsibility or obligation of helping others obtain their self-interests. There are three categories under ethical egoism namely, personal ethical egoism, individual ethical egoism and lastly, universal ethical egoism. Personal ethical egoism is the notion that only â€Å"I† should act in accordance to the motive of my own self-interest. However, personal ethical egoism did not state in accordance to what motive should other act to. It is on this basis (it does not generalize or emphasize what others would do) that personal ethical egoism is not considered as an ethical theory. Another factor why such a notion would not be universalizable or could not be considered an ethical theory is the fact that a person could not really suggest others to follow personal ethical egoism since it would go against one’s own self-interest. Individual ethical egoism on the other hand is prescriptive in that it necessitates others in accordance or in pursuance of my own self-interest. However, this belief is also problematic and thus like personal ethical egoism, this belief is also not universalizable. Thus in a way this belief is almost synonymous to solipsism in that the said notion is not justifiable since it does not apply to only one person. This notion is also inconsistent in that it is only applicable to just one person. The problem arises from the fact that no one would really want to serve the self-interest of only one individual. The third category under ethical egoism is universal ethical egoism. The universal ethical egoism is the least problematic of the three since it is a doctrine which pursues the belief that everyone should follow pursue only their own self-interests. However, a problem can still be relocated in this ethical egoism particularly that of the Socratic Paradox which claims that since all human beings have no knowledge of the world there is no way of my knowing what would really serve my own self-interest. Thus it is hard to determine what would really be one’s self-interest. For one what is pleasurable for me may go against my own self-interest such as smoking or drinking. Thus, in a way the last ethical doctrine is still problematic in its own way. Personally I do not advocate nor do I believe in the doctrine of ethical egoism. First and foremost an ethical theory does not have any room for inconsistency and for incompleteness. And in this regard I do not believe that ethical egoism is itself both complete and consistent. First and foremost I believe that the said theory is contradictory in that it contradicts itself in most part. What made me say so is the fact that it permits certain acts to be assessed as both right and wrong in the same time. Therefore, ethical egoism is inconsistent. To further elaborate my point I would make use of a hypothetical example. Say Dianne and Donna joined a beauty contest. According to ethical egoism it is only right and proper for Dianne to praise herself since it pursue her own self interest. On this basis we could say that Dianne’s action is morally right. However, it is not right or proper for Donna to praise Dianne since it would clearly go against the doctrine of ethical egoism since it does not promote Donna’s self-interest. In this regard we could say that praising Dianne is morally wrong for ethical egoism if it is to be done by Donna. Thus this proves to be inconsistent in that while it is right for Dianne to praise herself it is not right for Donna to praise Dianne which makes the act both morally right and wrong. However, one may argue that there is no inconsistency here since the act was done by different people. Thus I will move on to my next set of objections. Let’s say in the same beauty contest I happened to be a judge. Both Dianne and Donna have equal amount of beauty, talent and the like. Clearly whoever wins in the contest would be of no consequence for me since it would not serve my own interest in this regard who am I to choose between Dianne and Donna? Thus, in this instance one could clearly see that if a person has got to be impartial in the instance that a certain things would not serve one’s own self-interest then that particular person would be lost since ethical egoism only tells us to pursue our own interest without giving any advice on what we are supposed to do when a situation calls for our impartiality. Thus in this regard it would suffice for me to say that the theory of ethical egoism in itself is incomplete since when a conflict between the interests of two egoists comes into question, ethical egoism gives no advice on how to solve such problem. It is true that I am no big fan of ethical egoism, but to give ethical egoism justice I admit to the fact that ethical egoism does not necessarily mean that in acting in accordance to my own self-interest it necessitates that I cause harm to other’s self-interest. Another important factor in regards of ethical egoism is the fact that by being an egoist or by acting in my own self-interest I could in a way be also promoting the interest of other people. To further my point let us say that I am born a compassionate person and it always bring me happiness to help other people. In this regard by promoting my own self-interest or by helping others since it makes me happy, I am also helping other people in the process. Another factor is the fact that this world in a way is a give and take world. In order to pursue my own interest I must also take into account other’s interest. Say for example if I want to live a peaceful life I must see to it that I do not harm other people in the process. However, in spite of all the goods one may find in the idea of ethical egoism I still stand firm to my belief against ethical egoism. First and foremost I believe that ethical egoism is a doctrine which is not complete. Secondly, I believe that those people who adhere to ethical egoism do so in expense of restating what one means by self-interest to the point that when one says self-interest they also incorporate other’s interest into the word. Basically, this could clearly be seen on the example I have mentioned above about not harming other people or not putting their interests at stake to insure the safeness of my own self-interests. Another thing I need to point out is that the notion of self-interest is vague and if people go on pursuing their own self-interest then the world would surely be in chaos. Take the issue of slavery as an example. Let us say that it is in my own self-interest to own slaves and to work them to death with no pay whatsoever. By doing this there are those who would condemn my action and the others like me in order to make sure that slavery would no longer take place ever again. And since there are others like me who believes that slavery pursues our own self-interest then surely we would not give way to the abortion of slavery and thus this could lead to a war. Such is one of the troubles one may face if everyone adheres to the belief that the pursuance of one’s self-interest is the best form of ethical theory. There are also other ethical theories such as Kantianism, utilitarianism, Christian ethics and the like which are at odds with ethical egoism. The ethical theories I have mentioned earlier is in contrast with ethical egoism in that they believe that a moral agent is necessitated by the need to take other’s well-being into consideration in determining the moral worth of an action. Utilitarianism for one would see the need for major sacrifice if it means greater benefits for other people. However, believers of ethical egoism may argue that I could also do moral duties to other such as cooperating with other people in order to pursue my own self-interest. However, I say that such a thing would still not be sufficient to justify the position of ethical egoism since if others refuse to cooperate with egoists then there would be no longer any basis on why egoists would still cooperate with other people. His is the main difference between ethical egoism and other ethical theories. Ethical egoism is conditional in its own way whereas Kantianism, Utilitarianism and the like leaves no room for sets of conditions. Another factor I do not like about ethical egoism is the fact that it would always choose the thing which would benefit one’s self the most. Say for example I have to choose between helping those who are experiencing famine in Africa or helping our neighborhood conduct the most extravagant feast in the year then since helping my neighborhood would cause me fame and the like, ethical egoism would require me to choose that which would benefit me most and in this regard it would be helping the neighborhood. Thus this example would prove that ethical egoism ranks one’s interest more than the interest of the majority of people and in this way it is a little bit of on the selfish side even though I must admit that ethical egoism is not wrong in every cases there are still things within the boundary of ethical egoism which I could not bring myself to accept. If egoists makes sacrifice they are only short-term sacrifices. In this regard some egoists may claim that they could convert in other ethical principle if a situation calls for it especially if it would take the cooperation argument a little further. However such conversion would be dangerous. Take this hypothetical example into consideration. Let us say that the world is in big trouble and the only one who could save the world is a blind man. However, that man could not save the world without the sense of sight and the only one who could give him eyesight is me. In this regard it is dangerous for me as an egoist to convert because this conversion would necessitate me to offer my eyesight which would not be serving my personal-interests at all. This is basically some of the reasons why I could not really bring myself to accept ethical egoism. Thus, to summarize, ethical egoism is the belief that a moral agent must pursue his or her own moral interest. However the effect of one’s self-interests to other may vary from one incident to another. It could be detrimental to some people as well as it could be beneficial and neutral in its effect to some. Ethical egoism in itself is not complete since it does not provide a solution when interests of two egoists came into clash. It also does not give an advice on what a neutral bystander would do if he is asked to choose between the two egoists. Ethical egoism is also ineffective in achieving the common good since it always put one’s self interest before the interest for other and although cooperation theorist may believe that they could solve this particular problem of an egoists I believe that it is still not the case especially since the only way for egoists to do it is by conversion which could in most way complicate the matter more. It is on this basis that I do not adhere to the principles of ethical egoism and I guess it suffice for me to say that ethical egoism is lacking in many ways as compared to other ethical theories. Reference: Shaver, Robert. â€Å"Egoism. † Stanford Encyclopedia of Philosophy, 2002.